Infitus Creative Studio

Corporate Identity & Design System

Logo suite showing the full logo, a compact version and a monogram at decreasing sizes
Colour system with primary and secondary shades and an accessible contrast chart
Type specimen showing heading and body sizes for print and screen
Stationery, a proposal cover and presentation slides in the new brand
Pages from the brand guidelines showing logo spacing rules and misuse examples

Corporate Identity & Design System

After a decade of growth across several offices, this professional services firm had four versions of its logo, three unrelated colour palettes and proposal templates that each office had quietly rewritten.

We rebuilt the identity as one documented system covering print, screen and presentations, designed so that staying on-brand is the easiest option rather than a rule someone has to enforce.

One consistent brand, from business cards to pitch decks.

Client
Confidential Client | Bengaluru, India
Industry
Professional Services
Timeline
8 Weeks
Role
Brand Strategy + Design
Services & Solutions
Brand Strategy, Logo Design, Design System, Collateral Design
Technologies & Tools
Figma, Illustrator, InDesign, Brand Strategy
  • Logo System
  • Brand Guidelines
  • Print Ready
  • Accessible Colours
  • 4 → 1 Logo Versions
  • 100% WCAG AA Colour Pairs
  • −60% Template Production Time
  • 5 Offices Aligned

Requirements

  • Replace four competing logos with one flexible logo system
  • Choose colours that pass accessibility contrast checks
  • Create templates each office can edit without breaking the brand
  • Write guidelines clear enough for outside printers and agencies

Our Process

A clear, collaborative process designed to turn your idea into a reliable digital experience.

  1. We Understand Your Business

    Discover

    Before we design or build, we get to know your business, audience, goals, requirements and challenges. This gives the project a clear foundation.

  2. We Define the Right Direction

    Strategy

    We organise your requirements, plan the structure, set priorities and agree a clear roadmap before any design work begins.

  3. We Shape the Experience

    Design

    We turn ideas into intuitive interfaces through wireframes, visual design, interaction patterns and a consistent design system.

  4. We Build With Precision

    Develop

    Once the design is approved, we turn it into a fast, responsive and scalable product that works exactly as intended.

  5. We Test, Improve & Optimise

    Test & Refine

    We check the product on every device and screen size, testing usability and performance to catch issues and polish the details.

  6. We Launch With Confidence

    Launch & Support

    After final testing and your approval, we launch, then stay available for improvements, maintenance and whatever you need next.

Problems & Challenges

  • Proposals from two offices looked like they came from different firms.
  • The old logo became unreadable below 40 pixels, so it failed as an app icon or social avatar.
  • The main brand colour failed accessibility contrast on white.
  • No guidelines existed, so every printer and agency interpreted the brand differently.

Solutions & Results

  • One responsive logo suite, with a monogram that stays readable at 16 pixels.
  • A rebuilt palette where every approved colour pairing passes WCAG AA.
  • Editable templates that cut production time by 60%.
  • A 72-page guideline document that outside vendors can follow without supervision.

Brand Guidelines

A confident, professional system built on one type family and an accessible green palette, documented so any printer or agency can apply it correctly.

Pages from the brand guidelines showing logo spacing rules, the IBM Plex Sans typeface and the green colour palette

Client Feedback

Rated 5 out of 5

For the first time our proposals look like they come from one firm. The guidelines ended the debates entirely. Our teams and our printers now work from the same document.

Head of MarketingHead of Marketing, Professional Services Client
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Technology Tools We Use

Engineered & Designed with Modern Stacks

Showing 13 tools

  • Figma logo
  • Next.js logo
  • React logo
  • Tailwind CSS logo
  • Node.js logo
  • React Native logo
  • Flutter logo
  • MongoDB logo
  • Vercel logo
  • Docker logo
  • Google Analytics logo
  • Hotjar logo
  • OpenAI logo

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